Let’s be honest: for some of us, the idea of networking feels like walking into a room full of people, holding a sign that says, “Please talk to me awkwardly and make me want to run to the bathroom to get away from you.”
Meanwhile, there’s always that one person who glides into the room, radiating charisma, effortlessly working the crowd like a networking ninja. They seem to be on a natural high and are energised from connecting with new people.
The reality is that no matter how you feel about networking, it’s an essential part of doing business and, believe it or not, it doesn’t have to be painful!
So, why is it that some people love networking, while others dread it? And how can you, even if you’re a bit of a wallflower, not only survive but thrive at your next event?
Why People Don’t Like Networking
Many people shy away from networking for valid reasons:
- Feels Forced: Networking can seem like a superficial exchange or a sales pitch, making small talk uncomfortable and inauthentic.
- Fear of Rejection or small talk: Approaching strangers can be intimidating, with worries about awkward moments or disinterest.
- It’s Draining: For introverts, large events can feel exhausting and overwhelming.
- Feels Transactional: Networking often seems like everybody wants something from us.
- No perceived value: Why attend if it is just going to waste time and create no value.
Why Networking Is Still Important
Even if you’re not a fan of networking, its value in today’s business world is undeniable.
Here’s why it’s worth considering:
- Human Connection Stands Out: In a digital world, nothing beats personal interaction. People remember how you make them feel, which can’t be achieved virtually.
- People Work with Those They Trust: Networking helps you build connections and stand out in a crowded market.
- Opens Doors: The right connections can lead to opportunities you might not find otherwise.
- Builds a Support System: Networking creates a community that offers guidance, mentorship, and support.
- Increases Visibility: Simply showing up and engaging boosts your presence and helps others associate you with your expertise.
How to Master Networking (Even if You Don’t Like It)
Good news—you don’t need to change your personality or force awkward situations to become a great networker. Here are some strategies to ease into networking:
- Start Small: Begin with one-on-one meetups or smaller gatherings to avoid feeling overwhelmed.
- Be Authentic: Be yourself. People value genuine conversations more than polished performances.
- Build Relationships, Not Contacts: Focus on quality connections over quantity. Have meaningful conversations with fewer people.
- Have a Purpose: Know what you want—advice, opportunities, or connections. A clear goal reduces anxiety.
- Listen More: Ask open-ended questions and show genuine interest. People appreciate good listeners.
- Follow Up: Send a quick, thoughtful message after meeting someone to solidify the connection.
- Master “What Do You Do?”: Make your response conversational, focusing on how you help people. For example, “I help people feel confident about their financial future.”
- Adopt a Givers Gain Mindset: Focus on engaging and helping others, knowing that reciprocity will follow.
- Think Long-Term: Networking is about building trust and relationships over time.
- Be Prepared: Carry business cards, have conversation starters, and be ready to share a bit about yourself.
Remember it takes just 4 seconds to make a first impression and 4 minutes to make a lasting impression, so be conscious of how you are showing up!
Mastering networking is one of the most valuable skills we can develop in business. The truth is that opportunities come from people, not just hard work. By embracing networking with confidence, authenticity and a dash of curiosity you can thrive in any business environment and stand out from the crowd.
When we get this right, new doors will open almost effortlessly and lasting business relationships will be created with mutually beneficial outcomes.
The better it gets, the better it gets!
