In a world where flash often overshadows function, it’s easy to get caught up in the Shizzle– the shiny, superficial aspects that grab attention but don’t necessarily deliver value.
Shizzlecan be seductive in a crowded market where everyone is trying to capture attention, making people stop and look, however it is not what keeps them coming back.
For businesses to build long term success, it is Substance – the quality, authenticity, trust and value of our product, service and relationships that truly matters.
Substance is what turns first time buyers into lifelong customers and Raving Fans who will grow your business faster than you ever can alone.
Here’s the top 6 ways to ensure you are delivering Substance Over Shizzle in your business.
- Understand your customer’s needs better than anyone else – focus on solving real problems and helping them with the highly valued solutions that matter most to them.
- Develop Mastery in your people and processes. Invest in training, best practice sharing and creating systems or processes that work, especially around the revenue producing high value activities. Set your people up for success so they can be best in the industry.
- Deliver Service Excellence that meets or exceeds your customer’s expectations consistently – align everyone in your business with the importance of highly satisfied customers.
- Build deep relationships– listen to your customers, engage, deliver on your promises, be real and authentic to build trust and reliability with integrity.
- Focus on sustainable growth – by small, incremental improvements executed consistently to grow steadily rather than the boom or bust cycles that will create growing pains that can cause reputational damage and impact customer experience.
- Measure customer feedback and leverage advocacy – don’t take your customer’s satisfaction for granted, actively ask them how you’re doing! If there are issues, it is best to sort them out quickly rather than find out on a bad online review. If you have a happy customer, the next step is to make it easy for them to refer you.
The single most powerful thing any business can do to create sustainability is to focus on creating Raving Fans, as this will:
- Increase the lifetime value of customers
- Provide a true differentiator to competitors
- Increase the number of qualified referrals
- Reduce churn and run off to increase retention
- Reduce price sensitivity
- Increase the ease of doing business
- Allow you to focus your marketing spend in high ROI areas
When we get this right, everything else falls into place with ease and grace.
While it may sound simple (and it is not always easy), the truth is that being REALLY GOOD at what you do in your customer’s eyes, then leveraging their advocacy is the most powerful marketing strategy you will ever get.
Mastery Matters. The better it gets, the better it gets!
At Shine Executive, we love supporting organisations to create a high-performance culture by bringing out the best in their people.
We are here to help with speaking, consulting, training, conferences, coaching or offsite events and specialise in the following areas:
High Performing Teams | Leadership | Sales Training | EQ & Neuroscience | Financial Services Sales & Service | DISC Personality Profiles | Five Behaviours of Cohesive Teams | Positive Psychology | GROWTH Coaching
Our bespoke people and performance solutions are created to meet your unique business needs, time available and working environment – so if you have something that’s important to you why not Book your free 30 minute call now to discuss. We’d love to hear from you.
Or contact us at naomi@shineexecutive.com.au or +61 423 936090.
