ENDORSEMENTS
Don’t just take our word for it!
Read what others say about the Sales Playbook Playbook methodology and the power of a structured, tailored approach to creating mastery in Sales and Service.
Sales Playbooks Work!
I was first introduced to the concept of Sales Playbooks working with USA-based Sales and Hyper Growth Systems trainer Jack Daly around 20 years ago. Jack’s processes have helped organisations globally to achieve high performance in the areas of sales, leadership, and culture.
One of the key foundations of Jack’s program is working out what works, capturing best practice, and documenting it into a step-by-step game-winning playbook.
As a result of working with Jack and seeing just how powerful his processes were, I became the Head Coach for Leverage Sales Coaching Australia and New Zealand, where I have taught the Jack Daly Sales Systems to CEOs, Managing Directors, Sales Managers, and Sales teams since. All my clients have created Sales Playbooks and they use them daily to drive results.
It was my pleasure to welcome Naomi Oyston into my coaching team around 10 years ago. I got to see her in action, supporting her clients to thrive using the Jack Daly framework. She has a unique talent of being able to make the complex simple and also possesses a genuine desire to help others succeed.
Naomi and I have continued to work together for many years creating numerous Sales Playbooks for clients and she has distilled this knowledge into a very comprehensive how-to guide in this book – beginning with the Jack Daly principles and then expanding into so many other aspects that are relevant for today’s organisations.
I can honestly say that Sales Playbooks work! I’ve seen them in action for so long now that it is a no-brainer. When we stop “winging it” and approach the Sales & Service journey in a way that is strategic, methodical, and purposeful, results will follow.
This book will show you the pathway to achieving extraordinary results, and if you’re looking for someone to guide you along the journey of creating your own Sales Playbook, Naomi is the absolute expert.
Serge Romano, Head Coach Australia & NZ
A Template for Growth and Best Practice
Having worked in B2B sales and marketing environments for the last 15 years, I’ve seen the value of highly motivated and resourced sales teams: a deep level of understanding of their customers’ business priorities and the ability to create long-lasting relationships.
Repeat business and recommendations as a sales strategy is based on trust and communication. If sales and marketing teams can achieve this through effective training and tools, then everyone is a winner!
I’ve had the absolute fortune to work with Naomi and harness her expertise with my team. Her engaging style, enthusiasm, and proven methodology are highly effective. Her ability to bring people along on the sales excellence journey and provide realistic and actionable strategies have increased the effectiveness of my team and provided a template for growth and best practice.
I highly recommend this resource for anyone looking to upskill their team and template their sales strategy and behaviours.
Sascha Sinclair, Head of Sales and Marketing
Packed Full of High-Impact
Strategies and Tools
Naomi has been part of the growth and success of Fallon Solutions for at least half a dozen years now.
Helping us initially with building Sales & Service Playbooks, completing a market scan of software competitors, conducting our annual staff survey, and helping us to use that knowledge to improve our culture, Naomi has a broad range of skills that can help you grow into a world-class organisation. Her passion for customer service and business improvement is at 150% every single day she works with you.
Her easy-to-read book is packed full of high-impact strategies and tools. Implement and embed the concepts now in your organisation, and you will see a massive improvement.
Or if you’re struggling to find time in your daily whirlwind, give Naomi a call.
Mark Denning, Owner and Managing Director
Successful Business Template
I’ve been in the Accounting and Financial Planning industry for a long time now and have not come across a better way to implement a Sales & Service strategy. When I was looking to review our business practices 10 years ago, I asked Naomi Oyston to introduce me to her framework to build an ideal customer base. By documenting our policies and procedures, we now have a successful business template to easily manage our sales processes.
Better still, by engaging with our ideal customers for our accounting practice, our repeat business has also increased because we’re hitting our service targets more effectively. This has resulted in receiving a high level of referrals from our Raving Fans.
In fact, we have also been using the very principles Naomi is introducing with her new book The Sales Playbook in our business consulting practice. I am so glad that Naomi has decided to publish her extensive knowledge on this topic and have no doubt it will help many entrepreneurs and small business owners become more successful.
Robert Bauman, Accountant and Financial Planner
Nothing is as Important as Revenue
There are many things that we need to get right to run a successful business, but NOTHING is as important as generating consistent revenue. When we get this right, everything else becomes so much easier.
We engaged Naomi to help us develop our Sales Playbook and she was a tremendous support in documenting our processes. While we have a great deal of industry capability from years of experience, it is challenging to capture all of this succinctly on your own as quite frankly, you’re just not sure where to start. Naomi’s Playbook system provided us with a clear structure that allowed us to unpack everything we knew and put it into a document that our team members could understand and implement.
I have no hesitation in recommending Naomi to any business leader who understands the power of a robust revenue creation strategy and the value of a well-documented process.
Rachel Trihey, CEO
In the Driver’s Seat for Success
My friend and business leader Naomi is a master at inspiring, coaching, and leading people to success. I have known and worked with Naomi since 2005, initially as a client for my own training and then also referring many other people, all of whom have gone from strength to strength with personal and professional success. She is a genius who loves to share her knowledge and experience in an easy-to-understand and useful way.
I lead large IT&T companies for sales and customer outcomes. Naomi’s coaching over these years has allowed me to understand the core success of any business is how you refine and embed your best practices.
If you are truly ready to grow your career, sales team, and business, this book will definitely put you right in the driver’s seat for success.
Right now, you are holding a book in your hands that will change the way you interact with people and lead. This book provides a detailed structure that will allow people starting out to become an inspirational sales leader or a refresher for someone who is looking for the accelerate their business and/or career.
I highly recommend this book, and I am very excited to be a part of this journey.
Graham O’Davis, General Manager
